In a pioneering initiative to take tourism deep into the state's interiors and rural hinterland, Kerala Tourism will launch the 'STREET' project in select spots in seven districts, which would help visitors experience the diversity of offerings in these locales.

In the first phase, the project would be implemented in Kadalundi in Kozhikode, Thrithala and Pattithara in Palakkad, Pinarayi and Ancharakkandi in Kannur, Maravanthuruthu and Manchira in Kottayam, Valiyaparamba in Kasaragod, Kanthalloor in Idukki and Chekadi in Wayanad.